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Resources and Articles

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10 Ways to Stand Out From the Crowd

Leverage communications technology to build connections and motivate buyers

By Richard Rutigliano, PriMedia Inc.

Every business needs to connect with customers and prospects and motivate them to buy. In the realms of deliverable fuel and home comfort, customer preferences are …

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Transparency Pays

Eleven ways to encourage customer feedback and attract more business

By Richard Rutigliano, PriMedia Inc.

Can customers and prospects in your local market differentiate between your company and its competitors?

Yes, they can, provided you are taking proactive steps to …

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Google Learns to Listen

‘Hummingbird’ algorithm rewards high-value content worthy of shares and retweets

By Richard Rutigliano, PriMedia, Inc.

Google is taking Internet search in a new direction that is changing the way marketers connect with prospects via the Google search engine.
The search …

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Monitor, Adjust, Optimize.

Use online analytics to find out what works and do more of it

By Richard Rutigliano, PriMedia Inc.

To market most effectively through the Internet, it’s important to monitor the performance of your online assets, identify what’s working best, fine-tune …

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Be Visible. Be Attractive.

Leverage opportunities to cast a pleasing image with your trucks and your web presence.

By Richard Rutigliano, PriMedia Inc.

Online visibility was front and center during a seminar that PriMedia gave at a recent tradeshow in New Jersey. Four members …

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