Ignite Your Online Presence with these FireWeb Services:
Put your message in the palms of their hands – with our TextPoint text messaging services. Your customers are using their cell phones to stay in touch, and most prefer texting over traditional phone calls. TextPoint lets you reach your customers in an emergency even when phones and Internet are out of service; to announce promotions, new pricing or services; or even to remind them of past due invoices – and get a payment via a reply text.
Web presence optimization (WPO):
Incorporating search engine optimization, directory and listing services, social media, search engine marketing, Internet display/banner advertising, online videos, blogs, bookmarking and public relations, WPO takes a 360° look at your company to provide an integrated solution for your web presence.
Search engine optimization (SEO):
Unlock the potential of the most popular search engines. When customers search for your services, you want your company at the top of the results list! We will determine the specific keywords that potential customers are using, and then analyze and correct issues with your meta and title tags, content, internal links, page names, and web map (among others), and make sure the site is search-bot friendly to help you achieve quantified results with higher organic rankings.
Search engine marketing (SEM):
Guarantee a first-page placement on search engine results, with targeted pay-per-click (PPC) search engine marketing. Utilize additional services like extended links for more exposure – and more customer convenience. SEM is one of the most cost-effective targeted advertising options available, and PriMedia offers turn-key services which include keyword targeting, ad creation, budgeting and bid management.
Banner Advertising, Remarketing and Behavioral Targeting:
Build brand awareness with your target customer, and drive more traffic to your website, with enhanced online display advertising. Place banner ads on the sites your potential customers are visiting, utilizing the latest in targeting and analytics. Follow visitors to your site around the Web with remarketing ads, determine sites with content related to your service, leverage social media platforms, and pinpoint specific sites that are meeting your customers’ other interests … it’s all about getting your company front and center as efficiently as possible.
Social media campaigns:
Unleash the power of Facebook, Twitter, YouTube, LinkedIn and other social networks. Develop relationships with regular updates, promotions and contests. Open dialogs about news items, provide valuable service tips, and offer shareable information and links. We can manage your accounts, post your updates, and create pages that reflect your company in its best light.
Your customers are using their inbox more than their mail box. Send your marketing messages digitally including newsletters, coupons and professional announcements. We will help you develop a custom, branded email template, set up your email service, and you’re on your way. Manage your databases and send the emails yourself, or let the digital marketing professionals at PriMedia take care of it all for you.
Do you know what they’re saying about you online? The Internet offers unlimited opportunities for individuals to review a company – from Yelp, Angie’s List, and SuperPages to less reputable services. Good reviews can be invaluable – and negative reviews can turn potential customers away. Using proven, reputable methods, we can manage your listings, stay on top of comments and reviews, and help lessen the sting of a negative post.
Create a buzz – make your message memorable with guerilla marketing campaigns, “must-see” videos, and custom social networking campaigns. Get people talking – and buying – with street teams, power-wash graffiti, interactive billboards, food trucks, flash mobs and more.
QR code marketing:
Go from print to mobile to web in a snap! Branded QR codes can open unique pages and mini-sites that draw the customer in and give you another opportunity to continue the conversation, share your story, and promote your products.
“Publish or perish” has moved beyond the collegiate walls and right into today’s marketplace. Regular blogs provide updated content for search engines to crawl to enhance your organic ranking. They also position your company as an expert resource for current and potential customers – and the news media. We can set up your blog, integrate it with your website, and ghost write content on a regular basis.
Make sure your company is everywhere your customer is. Mobile websites, apps, and ad campaigns make working with your company easier and more convenient than ever before. PriMedia’s mobile solutions include integrating customer service applications to scaled mobile sites, to accommodate the 21st Century customer.
Call or Contact Us now for a free, no-obligation FireWeb consultation, and find out how we can ignite your online marketing.